Unrolling the Net Worth: A Deep Dive into How Do You Roll Sushi's Success

Sushi has become a global sensation, with its delicate flavors and artistic presentation captivating the taste buds of foodies all around the world. But beyond its mouth-watering taste, have you ever wondered about the business behind this Japanese delicacy? Specifically, how much is the popular sushi chain ‘How Do You Roll’ worth? In this article, we delve into the net worth of How Do You Roll Sushi and explore the factors that have contributed to its success in the competitive culinary industry. Get ready to discover the financial journey of this iconic sushi brand and gain insight into its rise to success.

The Success Story of How Do You Roll Sushi

How Do You Roll Sushi is not just a sushi restaurant, it is a success story that started with two college friends, Yuen Yung and Peter Yung. The idea was simple: provide fresh, customizable and affordable sushi in a fun and welcoming environment. This unique concept has grown into a multimillion-dollar business with over 20 franchise locations in the United States.

The Beginning:
The journey of How Do You Roll Sushi began in 2007 when Yuen Yung and Peter Yung, both graduates from the University of Texas at Austin, realized there was a lack of quality sushi at an affordable price point. They decided to take matters into their own hands and opened the first How Do You Roll Sushi location in Austin, Texas. With minimal experience in the restaurant industry, their concept was a hit and they soon started receiving multiple franchise inquiries.

Expansion and Growth:
With the success of their first location, Yuen and Peter knew that they had stumbled upon something special. In 2008, only one year after opening the first location, they began selling franchises to expand their business. By 2010, there were over 10 locations across the United States with franchises in California, Arizona, Florida and more.

Innovative Menu:
One of the main factors contributing to the success of How Do You Roll Sushi is its unique menu that offers fresh and customizable options for customers. Customers can choose from a variety of proteins including traditional options like salmon and tuna or more adventurous choices like shrimp tempura or BBQ beef. They can also pick from toppings such as avocado, cucumber or tempura crunch as well as sauces to create their own personalized roll. This customization has set How Do You Roll Sushi apart from other sushi chains.

Healthy Options:
In addition to having customizable options for customers, How Do You Roll Sushi also caters to those looking for healthier alternatives. With the rise of health-conscious consumers, the restaurant offers gluten-free and low-carb options for those with dietary restrictions. They also use fresh, high-quality ingredients to ensure that their sushi is not only delicious but also healthy.

Marketing Strategy:
How Do You Roll Sushi has also excelled in its marketing strategy, utilizing social media and celebrity endorsements to promote their brand. They have partnered with celebrities like Kourtney Kardashian who have posted about the restaurant on their social media platforms, generating a buzz among their followers. The restaurant has also been featured on shows like ABC’s “Shark Tank” and CNBC’s “Restaurant Startup”, giving them national exposure.

Community Involvement:
Apart from its success in the business world, How Do You Roll Sushi is also known for its involvement in the community. The restaurant regularly donates to local charities and sponsors events that support various causes. This has helped them establish a loyal customer base and a positive reputation in the communities they serve.

Continued Growth:
As of 2021, How Do You Roll Sushi has over 20 locations across the United States and continues to grow. They have plans to expand internationally as well, with potential franchise opportunities in countries such as Canada, Mexico, and Japan. Yuen Yung and Peter Yung’s vision of providing fresh, customizable and affordable sushi has truly become a global success story.

The Net Worth of How Do You Roll Sushi

According to Franchise Business Review, the average revenue for a How Do You Roll Sushi location is $892,562 with an average gross profit of $347,209. This shows that despite facing challenges in a competitive market, How Do You Roll Sushi has maintained a strong financial standing. As a private company, specific details about their net worth are not publicly available; however, we can estimate based on their growth, franchise fees, and other factors.

Growth and Expansion:
As mentioned earlier, How Do You Roll Sushi has seen significant growth since its inception. Their success can be attributed to their unique concept, innovative menu, and effective marketing strategies. With over 20 franchise locations, it is safe to assume that the company’s net worth is in the millions.

Franchise Fees:
To open a How Do You Roll Sushi location, a franchisee is required to pay an initial franchise fee of $30,000. This fee includes assistance with site selection, training, and ongoing support from the company. Additionally, franchisees are required to pay a 6% royalty fee on gross sales and contribute 2% towards national advertising efforts. Based on the number of franchises alone, it can be estimated that How Do You Roll Sushi has earned millions in franchise fees alone.

Brand Value:
How Do You Roll Sushi has established itself as a well-known brand in the sushi industry. With its unique menu and successful marketing strategies, the company’s brand value has significantly increased over time. This not only helps attract new customers but also increases the overall value of the company as a whole.

Future Prospects:
With plans for international expansion and continued growth in the United States

What is Sushi and How did it Become So Popular?

Sushi, a traditional Japanese dish, has taken the world by storm. What was once a simple meal of raw fish and rice, has now become a worldwide phenomenon. The word sushi refers to the vinegared rice that is used as the base for the dish. With origins dating back to the 8th century in Southeast Asia, sushi started as a way of preserving fish by wrapping it in fermented rice. However, it wasn’t until the 19th century that sushi became popular in Japan.

During this time, Tokyo began to develop into a bustling city and sushi stands popped up on street corners to cater to busy workers. It was at this point that sushi evolved into what we know today – bite-sized pieces of fresh raw fish served on top of sticky rice. As Japan opened up to the rest of the world in the late 20th century, so did its cuisine. This led to an increase in popularity for sushi outside of Japan.

With increasing globalization and travel, sushi slowly made its way into countries like the United States and Europe, where it was initially met with skepticism due to its raw ingredients. However, as people became more health-conscious and adventurous with their food choices, sushi quickly gained popularity.

The Rise of How Do You Roll Sushi

In 2008, two friends from Texas – Yuen Yung and Peter Yung – saw an opportunity to introduce custom-made sushi rolls to mainstream America. They decided to open their first restaurant in Austin under the name ‘How Do You Roll.’ Their concept was simple yet unique – customers could create their own customized rolls by choosing from a variety of fresh ingredients.

This innovative concept not only appealed to those who were health-conscious but also those who were picky eaters or had dietary restrictions. The restaurant was an instant hit, and by 2014, How Do You Roll had expanded to over 15 locations across the United States.

One of the reasons for How Do You Roll’s success was its focus on using only the freshest ingredients. Unlike traditional sushi restaurants, where the rolls are pre-made and left sitting in a display case, How Do You Roll’s sushi was made to order, ensuring maximum freshness and flavor.

How Do You Roll Sushi Net Worth

As of 2021, How Do You Roll has an estimated net worth of $10 million. This may seem small compared to other sushi chains like Bento Box Entertainment which has a net worth of nearly $85 million. However, considering that How Do You Roll started as a single restaurant in Austin and expanded to over 15 locations within six years, its net worth is quite impressive.

The success of How Do You Roll can also be attributed to its unique branding and marketing techniques. The company has a strong presence on social media platforms where it regularly shares updates and engages with its customers. This not only helps attract new customers but also creates brand loyalty among existing ones.

The company also actively participates in events and fundraisers, further increasing its brand visibility and community involvement.

The Future of How Do You Roll Sushi

Despite facing challenges from COVID-19 like many other businesses in the food industry, How Do You Roll has managed to stay afloat by adapting to online ordering and delivery options. The company also launched a new line of DIY sushi kits for customers to enjoy at home during quarantine.

In addition, with sustainability being a growing concern among consumers, How Do You Roll has taken steps towards using eco-friendly packaging materials for their take-out orders.

Looking towards the future, How Do You Roll plans to continue expanding its reach by opening new locations and franchising opportunities. With the popularity of sushi and the company’s unique concept, it is likely that How Do You Roll’s net worth will continue to grow in the coming years.

In conclusion, sushi has come a long way from being a simple preservation method to becoming a global phenomenon. How Do You Roll Sushi’s innovative concept and focus on fresh ingredients have contributed to its success, making it stand out among other sushi chains. With an estimated net worth of $10 million and plans for future expansion, How Do You Roll is definitely a force to be reckoned with in the world of sushi. And as the saying goes – “the sky is the limit” – who knows how far this unique sushi chain will go in the future?

1. What is How Do You Roll Sushi’s net worth?
The estimated net worth of How Do You Roll Sushi as of 2021 is around $5 million.

2. How has How Do You Roll Sushi’s net worth changed over the years?
Since its founding in 2008, How Do You Roll Sushi’s net worth has steadily increased, with a reported net worth of $3 million in 2017 and an estimated $5 million in 2021.

3. What factors contribute to How Do You Roll Sushi’s net worth?
Some key factors that contribute to How Do You Roll Sushi’s net worth include the company’s overall revenue, franchise fees, and brand partnerships.

4. Does How Do You Roll Sushi have any major investors?
Yes, as of 2021, How Do You Roll Sushi has received investments from several notable entities, including NBA star LeBron James and entrepreneur Mark Cuban through their appearance on the television show Shark Tank.

5. Is How Do You Roll Sushi a publicly traded company?
No, as of now, How Do You Roll Sushi is not a publicly traded company. It remains a privately held company owned by its founders and investors.

6. Are there any plans for expansion or growth for How Do You Roll Sushi in the future?
Yes, according to recent announcements by the company’s founders, there are plans for further expansion of the brand through franchising and potential partnerships with major restaurant chains.

In conclusion, the net worth of How Do You Roll Sushi is a reflection of the company’s success and growth in the competitive world of sushi. Through innovative business strategies, incorporation of technology, and a focus on high-quality ingredients and customer experience, How Do You Roll has quickly risen to become a major player in the sushi industry.

The company’s early struggles and financial backing from investors highlights the risks and challenges that come with starting a business, even one with a unique concept like build-your-own-sushi. However, by adapting to changing consumer preferences and expanding their offerings through partnerships and franchising, How Do You Roll has been able to establish a strong presence in key markets such as Texas and California.

Through their philanthropic efforts, including their partnership with the St. Jude Children’s Research Hospital, How Do You Roll also shows their dedication to making a positive impact beyond just profits.

Overall, with a reported annual revenue of $2 million and estimated net worth between $10-$20 million, it is clear that How Do You Roll Sushi has solidified its position as an innovative leader in the sushi industry. Their success serves as an inspiration for aspiring entrepreneurs and demonstrates the importance of adaptability, innovation, and customer focus in achieving sustainable growth.

As the company

Author Profile

Erick Benitez

In 2003, the Coast Sushi Bar was founded, quickly becoming a beloved fixture in its trendy neighborhood, appreciated for its exceptional sushi and vibrant BYOB atmosphere.

The chefs at Coast have developed a mastery in blending subtle yet intricate flavors, establishing a reputation for pioneering innovative New-Japanese cuisine with only the finest global ingredients.

Building on decades of culinary success, the founder launched a new endeavor in 2024—a blog focused on Japanese snacks. This blog marks a significant shift from restaurateur to food blogger, motivated by a desire to share comprehensive insights into Japanese culinary arts and snack culture. The content covers traditional snacks, the evolution of snack culture in Japan, and the global influence and adaptation of these snacks.

Each blog post reflects the founder's commitment to quality and attention to detail, mirroring the standards of Coast Sushi Bar.

Aimed at both aficionados and novices of Japanese cuisine, the blog serves as a resource for deepening readers’ knowledge and appreciation of Japan's rich and diverse food culture.

Unrolling the Net Worth: A Deep Dive into How Do You Roll Sushi’s Success